TP 1 radio/phono combination, 1959, by Dieter Rams for Braun
Dieter Rams has been proved one of the 20th Century's most influential designers. He was Director of Design at Braun from 1962 - 1995 and his elegant yet minimalist designs have found themselves into many of homes from calculators to coffee machines, clocks to cigarette lighters.
In the 1980's Ram's set about asking himself whether his design was good design. In response, he came up with the following 10 principles for good design:
Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps us to understand a product
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is consequent to the last detail
Good design is concerned with the environment
Good design is as little design as possible
Read more about the design master here:
Dieter Rams: ten principles for good design
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